After identifying a niche in the market for non-high street boutique baby clothing and hair accessories, one of our retailers started her own company. She initially created a Facebook page to sell her products and joined local online Mum’s groups to advertise the page through these, building up a following of over 3,000 likes. A company website was then launched to cope with demand. To further build the company, one of our pop-up mobile kiosks was used, which worked particularly well in attracting passing footfall and encouraging impulse purchases.
“As an online retailer, it has been a significant shift for my company to start on-mall retailing but I have been delighted with the support provided in terms of business planning and merchandising. I am building up a valuable database of new customers who I can promote to online.”